Pay Per Click Advertisement
Pay per click (PPC) is an exceptionally targeted type of paid advertising. It is by far the quickest way to deliver results for any search engine optimisation or internet marketing solution.
Within a short time your PPC campaign could show you at the top of the search engines.
Paid Search - Pay Per Click (PPC)
Pay Per Click or otherwise called Cost Per Click Advertising: A Tip: A good way to improve your Click-Through-Rate (and lower price-per-click) is to place keywords in the ad as part of the title, and never bid on top level search terms like loans when cheap loans is equally as competitive, but less generic.
Something few actually know: -
- The CTR in relation to your CPC is the deciding factor for ones final position in the Paid Listings.
It is therefore imperative that one continuously optimises their Paid Search campaign. E.g., the more your maximum CPC, the higher your ad is placed, but this is dependant upon your CTR.
A high CTR will move you to the sponsored adds on the left hand side of the screen directly above the organic search results.
Take a peak at the Google Eye and you will see the value of Good positioning.
Creative Xperience are strong believers in proving our abilities to each and every one of our clients. We have of course taken the extrordinary steps of creating a performance based pricing matrix for all Paid Search campaigns. Delivering Performance Based Paid Search to your business.
But how do other Paid Search companies work? They normally charge you a percentage of your spend, which is why one is normally urged to increase ones Paid Search expenditure.
E.g., £20,000 pcm at a rate of 10% will equate to £2000.00 pcm charges, but there will be no focus on your final cost per action(s), but plenty on your spend.
Now for the deal clintcher....
The main Paid Search Engine distribution channels provide a kick back (rebate) of your search spend from 3% - 15%:-
- Google AdWords
- MSN AdCenter
- Yahoo! Search Marketing
- Miva
Creative Xperience offers this rebate to everyone of our clients for every Paid Search campaign. Often cancelling out the cost of the campaign management.
The final result:-
A highly optimised Paid Search campaign, where the spend is heavily weighted towards the clients overall saving.
