General SEO Tips: Do's & Dont's

Some methods of Search Engine Optimisation can cause your site to be thrown out of the search engines database.

Read the following information carefully and makes sure that its not happening to your site!!

Search Engine Technology Isnt Stupid!

Trying to beat the search engines using non standard methods can cause your site to be kicked out of the search engines database.

Using methods such as:

Will get you blacklisted and trying to get back into the search engines could turn out to be a nightmare.

Keep Away From Old Technology

Using old technology such as frames can cause harm to the performance of your website.

If your site is using frames then make sure that there is a form of usability within the individual documents. Completing a search and landing on a page that is not in its parent frame is always frustrating and 9 from 10 times there is no way of getting onto the main site, other than changing the address in the browsers address bar.

Always make sure that there is a link contained within the child pages, so that if it does happen that someone lands on this page then they can at least navigate back into the main site.

Provide a <noframes>CONTENT HERE</noframes> tag within the source code and place information in it about the page, this will help your search engine results (if carried out ethically).

Accessibility & Search Engine Optimisation

Try to keep your site as accessible as possible. There are approximately 25% of internet users in the UK that have a disability of some kind, be it colour blind, blind or are missing some part of their body.

A site that is built using the newest technology helps everyone to use your site and not only the people without any disability. The use of correct mark-up, using compliant W3C standards and a combination of XHTML and CSS are a start. Accessibility can go much further, but a site that has the basics can be altered at a later stage without too much financial investment.

Latest Projects
  • UK Wheelchairs