Search Engine Strategies
The be all and end all of a website is the strategy that will be implemented within the website.
Creating a strategy for a site to work in a correct fashion, allowing the best return on investment is a complicated procedure.
Your online strategy
Creative Xperience can help you to create a strategy that will help your business grow within the net. Creating a brand awareness that can be located within the search engine results is a challenge that Creative Xperience are willing to take.
Aspects of a search engine strategy
There are many aspects to be considered when a strategy is being planned; the following list shows just a few of these aspects:
- What are the main aims of the website?
Figuring out what the website has to do and how it should do it is the main aspect of the strategy. What do you want the site to do? Inform the user about the services you have to offer, will it be a sales portal, will the site purely function as an interactive source of information?
- Who do you want visiting your website?
The site should be built for your users and not for the search engines. Creating a site for your industrial sector is important if you want qualified traffic coming to it. A site that is based upon an industry should be marketed for those in that industry and not for the masses. If the site is informing about a technical theme, then it should be attracting those who belong to this industry and not users who are looking for a party.
- What keywords / key phrases do you want to be found for?
Keyword & key phrase research is one of the most important aspects of any websites online success. Keywords need to be well thought through and investigated, with use of various online tools and resources this can be a simple task. Optimising a site for the correct keywords will improove the performance in the search engines.
- Do you have similar or alternative topics?
Creating a site that is based upon one theme or category can increase the performance of the site as it will not be diluted by any other theme. If you have other themes or categories that are highly relevant to your main topic, then correct research must be carried out so that the integration doesnt effect your main category.
- Is the structure of your site user friendly?
When a user comes to your site, can they fins their way around the whole site without getting lost. A user friendly structure plays a great role, a site that isnt well structured can have drastic effects with your online success. If the user finds it too hard to navigate around your site then they will go somewhere else never to return.
- Does your site conform to accessibility guidelines?
The majority of websites that can be found in the net at the moment do not pay attention to accessibility guidelines. An accessible website can and will improve the amount of users coming to a site. Approximately 25% of users in the UK have some form of disability, if your site doesnt accomodate for these people then you could be loosing a significant amount of traffic to your site.
- Does your site have a back link structure?
Having a substantial amount of back links to your site doesnt neccessarily mean that you site will be highly ranked in the search engines. Google being the main search engine that is used at the moment ranks sites and backlinks in a harsh manner. Your backlinks need to be of a high quality and not just from any old source.
- Does your site have a Google pagerank?
Google ranks a site with its "Page Rank" factor. This is a combination of multiple aspects, age of the site, backlink infrastructure etc... Page rank is not as the myth says the "Be All and End All", it is merely one factor in the puzzle of online success. The higher the rank the better, it helps a little in the Google search results, but doesnt have any affect in the other major search engines.
Search engine strategy aims
The main aim of any strategy is to take factors out of the equation that are hampering the sites performance. As soon as all of the aspects of the site has been assessed and thought through, completing an analysis of the site helps to collate all of the required information. This information can then be looked at and the flaws in the site can be eliminated.
The strategy needs to combine both aspects of search engine marketing. On-page optimisation will not stand alone, correct implementation of both search engine optimisation and search engine marketing, using pay per click advertisement and other forms of marketing create a solid basis to work with.
PPC, banner advertisement, back link infrastructure, internal link structure, keyword placement and informative content all work together to create a well built user friendly productive site.
