Search Engine Traffic & User Analysis
How much of a user’s access to the Web is “influenced” by search engines? How many times do people start browsing the Web by going to a search engine and carrying out a search? How many times do people start from a “random” Web site?
Analysing Search Engine Traffic & User Traffic
There was a time where increasing Web site traffic was the main success in search engine marketing (SEM). We see that in todays market that traffic alone isnt enough. Companies want to see an increase in traffic conversions, which requires more from marketing campaigns.
A way of finding out exactly what your user traffic is actually doing is to analyse the user behaviour. Creative Xperience can help you to analyse your site so that you know what your clients are looking for and how to increase your own profitability.
For any site that is selling in one way or another, be it an e-commerce solution or a company offering its services, it is important to know what your users like and what they dont like. A traffic analysis carried out by Creative Xperience can help you to find changes that need to be made within your website, so that improvements can be made.
Via the analysis your search engine marketing campaign can be improved which in turn can improve ROI for your site.
What information is there to analyse?
Your site gathers user and search engine information all of the time, there is enough information to be found within your weblogs and if you are using one; an analytic software such as Google Analytics. The best marketing strategies are those that that can be tracked, improved and permanently analysed.
The general problem is that the majority of website owners dont know what to do with the information once it is there. Creative Xperience can evaluate this information to improve your online performance, finding out where, what and why the user is leaving your site without either purchasing an item or asking for your services.
General Weblog Analysis Data
The logs found on your server provide traffic information about your website. Information that can be found within your logs:
- Total Amount of Page Views
- Total Amount of Impressions
- Amount of Unique Visitors Per Day
- Amount of Unique Visitors Per Hour
- Total Amount of Visits
- Amount of First Time Visitors
- Amount of Repeat Visitors
"Averages" are also found within the logs, as above in the list, but depicting the average amount, for example: Average Page Views Per Visitor.
We can help you to improve the quality of your sites traffic
Creative Xperience can help you to determine where the problems are within your website. These problems can then be evaluated and changed, providing a much better service for both the end client, the usability & online performance of your site.
